Food & Beverage

Mochini

Playful, vibrant identity for mochi ice cream.

Client: Mochini
Industry: Desserts
Year: 2024

Overview

Mochini presents a playful and vibrant branding identity, with a soft colour palette of pastel pinks and greens.

Creative Concept

The brand's logo stands out with bold and modern typography, accompanied by rounded shapes to reflect the smooth and enjoyable nature of mochi ice cream. The visual language supports Mochini's positioning as a sophisticated yet fun product suitable for all ages, offering a variety of flavours with a focus on natural ingredients.